History

2011

2011

  • Brand Launched.
  • Kamyab Kissan campaign.
2012

2012

  • ‘Jadoo ki bori’ first of its kind Nitro-Phos campaign
2013

2013

  • ‘Khazanay ki Bori’ campaign
2014

2014

  • Nitro-Phos Campaigns
2015

2015

  • CAN se ‘Maal-a-Maal’ farmer promotion campaign
2016

2016

  • ‘CAN se Maal-a-Maal’ continued
2017

2017

  • ‘Khaad Muft Hi Samjho’ Campaign
2018

2018

  • PSL 3 Sponsorship ‘Multan Sultans’
  • Tent-pegging Competition
  • Launch of team ‘Faisalabad Sherdils’ – Super Kabaddi League
  • Rabia Sultan – Female Testimonial Campaign
2019

2019

  • Won Marcom International Award
  • Won AVA Digital Award
  • Sarsabz National Tent Pegging Championship
  • Canvas Wall
  • Salam Kissan/National Kissan Day – Campaign Launch

Mission

  • To be the preferred fertilizer company for farmers, business associates and suppliers by providing quality products and services.
  • To provide employees with an exciting, enabling and supportive environment to excel in, be innovative, entrepreneurial in an ethical and safe working place based on meritocracy and equal opportunity.
  • To be a responsible corporate citizen with a concern for the environment and the communities we deal with.

Vision

  • To be a world class manufacturer of fertilizer and ancillary products, with a focus on safety, quality and positive contribution to national economic growth and development.
  • We will care for the environment and the communities we work in while continuing to create shareholders’ value.
Growth, Progress & Innovation

Core Values

Growth, Progress & Innovation

The stories we aim to create need to be based on passion for growth and progress. Sarsabz Fertilizers is the only brand in Pakistan that provides specialized nitrate-based fertilizers to farmers that guarantee on average 10% greater yield compared to conventional fertilizer products.

Safeguarding

Core Values

Safeguarding

Our team of dedicated technical services provides the very best advice to farmers in a timely manner with on-ground presence in farmer’s farms. We are their go-to support.

Caring, Empathetic & Inspiring

Core Values

Caring, Empathetic & Inspiring

Being certified by International Fertilizer Association (IFA) we follow all the global best practices related to our industry. We are honest and steadfast in our dealings with our customers. We care for our farmer’s future and wellbeing – we provide solutions that give them greater return on investments. All our marketing initiatives are based on the principle of being relevant and meaningful for the farmers.

Fearless & Bold

Core Values

Fearless & Bold

In our pursuit for leadership in the agriculture industry, we stand shoulder to shoulder with our farmers in their causes. We give them multiple platforms to voice their concerns to all major stakeholders in policy making and industry. We have fully embraced the realization that in their prosperity lies our growth.

Responsible

Core Values

Responsible

When a farmer prospers, his fellow farmers also adapt to his methods and prosper. The village prospers. When a village prospers, the country itself prospers. We harbinger a new era for the rural/agricultural base of Pakistan. We are the catalyst that provides the needed nourishment and support to what is and always will be the true backbone of Pakistan – Agriculture.

Technical Services

Digitalizing Agriculture

Sarsabz is more than just a fertilizer brand. It aims to become top service provider in the fertilizer industry of Pakistan. Sarsabz is the only fertilizer brand of Pakistan working on digitization through providing top of the line services.

Mobile Application:
Farmers are becoming more tech savvy with the changing times and are shifting to smartphones for their entertainment and connection purposes. Sarsabz aims to provide them a one stop solution to all their smartphone needs through the Sarsabz Mobile Application which includes weather updates to financial services. All under one umbrella.

Digitalizing Agriculture

Publications

To keep up to date with the latest trends & to understand the farming ecosystem better, we at Sarsabz believe in conducting thorough research that can benefit the farmers by engaging some of the brightest minds of Pakistan.

Our Publications:

Publications

Online Technical Assistance

We want to make the experience of our farmers as smooth as possible. To that end we have incorporated Search and Live Chat on our website

Online Technical Assistance

Training Videos

There is a lack of educational material that is at the disposal of the farmers. We at Sarsabz want to equip our farmers with the best knowledge & practices to maximize the yield for every crop. Easily browse through our training videos by visiting the link below.

Training Videos

Sarsabz Initiatives

Proudly supporting the Pakistan Pavilion at Expo 2020 Dubai

Proudly supporting the Pakistan Pavilion at Expo 2020 Dubai

Fatima Fertilizer on behalf of Fatima Group is proudly associated as a supporting partner with
Pakistan Pavilion at the Expo 2020 Dubai, starting on October 1, 2021.
We aim to highlight the immense potential of Pakistan’s agriculture sector and current innovations
leading up to its modernization, so Pakistani farmers can adopt international farming methods to
enhance crop yield and contribute towards increasing food security.
We will continue playing a pivotal role in Pakistan’s social and economic uplift so it can become a
shining symbol of growth and prosperity in the world.
Salam Kissan, Sarsabz Pakistan

Salam Kissan

Salam Kissan

In order to recognize the hard work and dedication of Farmers, Sarsabz launched an initiative “Salam Kissan Sarsabz Pakistan”. The campaign aims to elevate the status of the farmers of our country. A nationwide video campaign was run on digital and television, with beautiful visuals directed by Pakistan’s renowned filmmaker Jami Moor & powerful vocals by Ali Noor.

Kissan Day

Kissan Day

Sarsabz initiated to celebrate the national Kissan day on 18th December. Kissan Day was celebrated nationwide in order to highlight the efforts of hardworking farmers of Pakistan. The initiative was well received by government and people across the nation.

Sarsabz Canvas Wall

Sarsabz Canvas Wall

Fatima Fertilizer on 30th November – 1st December 2019 organized a 2-day event at Pak Arab Fertilizer Plant in Multan and invited young painters to pay gratitude to the hardworking farmers of Pakistan through colors of art.

Kabaddi

Kabaddi

Sarsabz has always been working for the interest of farmers. Circle style kabaddi is one of the sports that required attention since it was a sport that was neglected a lot. Sarsabz went on to revitalize the sport through bringing it into the spotlight.

Tent Pegging

Tent Pegging

Third Sarsabz National Tent Pegging Championship 2019 in collaboration with the Equestrian Federation of Pakistan (EFP) was held in Lahore. Over 1200 riders and 300 teams from across the country participated in the five-day championship.

Canvas Wall by Sarsabz | Sophiya Anjam

Sophiya Anjam at Canvas Wall by Sarsabz

Sophiya Anjam at Canvas Wall by Sarsabz

Mohsin & Jehangir | Canvas Wall by Sarsabz

Sarsabz organised a 2-day Canvas Wall event in Multan. Students from all over Pakistan

Wapda vs Pakistan Railways

HEC vs SNGPL

Police vs Pakistan Army

Pakistan Air Force vs HEC

Police vs Wapda

Punjab vs SNGPL

SNGPL vs Pakistan Air Force
1st Semi Final

Pakistan Army V/S Wapda
2nd Semi Final

SNGPL V/S Pakistan Army
Match for 3rd Position

Pakistan Air Force vs Wapda Final Match

Mehmal Sarfraz | Kissan Day

Rabia Sultan | Kissan Day

Sohail Warraich | Kissan Day

Sohail Ahmed | Kissan Day

Shan Masood | Kissan Day

Sarsabz as a part of their campaign Salam Kissan Sarsabz Pakistan, initiated to make 18

Sarsabz proudly presents #SalamKissan – A step aimed at recognizing the tireless effo

Ramazan hamesha se Barkaton ka mahina raha hai. Laikin is Ramazan hum sub Shifa ki tala

Fatima Fertilizer organised Sarsabz National Tent Pegging Championship 2019 from 11th -

Careers

Graduates

Do you believe that you have the skills, drive, determination, and talent to become a titan of industry? Then Sarsabz “Empower 2 Lead” (E2L) Management Trainee Program (MTO) and Graduate Trainee Engineers Program (GTE) is for you. If being a part of something big, making an impact, and giving back to Pakistan is something that you are interested in, then be sure to apply!

Apply Now
Graduates

Professionals

We know in order to achieve greatness we have to rely on our people who bring the drive and work ethic to the mix. If you aim to become a part of one of a cult of high performing individuals and be a part of a revolution in the agriculture. Then join us to harness sustainable growth and revolutionize the industry.

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Professionals

Sarsabz Talent Profile

Sarsabz is home to some of the most talented individuals in the field of agriculture. Watch the video to catch a glimpse of people working and making a difference at Sarsabz

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